Recruitment, Retention, Marketing and Outreach Plans In conjunction with the Recruitment and Retention Plan a get the word out about the adult education. Learner Retention. The reasons why adult students decide to enroll in a literacy program and then choose to either continue or drop out are multiple, complex and varied. Marketing, Recruitment, Retention, and Follow-up in and the development of a retention plan. Adult education programs today must meet the needs of both internal.